Marketing Channels on Tesco Thailand

Managing Distribution and Marketing Channel: TESCO Lotus This essay is to written in to express my opinion on group 4 presentation on Tesco Lotus marketing channel and further analyze the marketing channels in more details. Tesco Lotus has undoubtedly changed the way people in Thailand goes to supermarket since it entered Thailand in 1998 and now has over 380 Stores as part of a joint venture with CP Group. Consumer Marketing Channels Tesco Lotus in Thailand uses 1 level of consumer marketing channels as they themselves act as retailer.The suppliers would have to re? ll their inventory at Tesco Lotus Distribution centers which is placed across the country and Tesco will distribute the goods to each branch themselves. In order to serve the customers better by minimizing out of stock time and more Tesco Branches ef? cient and cost effective, Tesco Lotus divides the goods into 3 (Act as retailers) categories: Fast moving goods, Average moving goods, Slow moving goods.They categorize the ir products by dividing each of them into one of these categories and therefore, fast moving goods such as grocery, can be delivered fresh and never run out Consumers of stock everyday, whereas slow moving goods, such as furniture only needs to be re-stock every week, rather than everyday. Tesco Lotus distribution system is managed by themselves and therefore it is also their advantage over their rival, Big C, who uses DHL as their distributor. Tesco Lotus can control their own distribution system and the distribution cost.The example is presented during the presentation which is using Bio-diesel for all Tesco Lotus distribution trucks which can save a lot of transportation cost. Types of Store Tesco Lotus operates in various types and sizes of store. There? re 6 types of store sizes. 1. Hypermarket, 2. Tesco Lotus Valued, 3. Talard Lotus, 4. Tesco Lotus Express, 5. Plus shopping mall, 6. Community Mall. The hypermarket is the full size store with the most assortments and products, Tesco Lotus will place this store type mainly in the outskirt of the city to serve the people in the city.The Tesco Valued store is smaller than the hypermarket type and has less assortments and products, Tesco Lotus will mainly select the faster moving goods and leave out more expensive assortments or products as this type of store will be places mainly in more rural area. Talard Lotus shares a similar concept to the Tesco Valued but mostly focuses on fresh grocery. This concept came from the local market in Thailand. Tesco Lotus wants to create more local experience for the local in upcountry.Tesco Lotus Express, this is the smallest store size and it is more like a convenience store than a super market. This type of store was created to compete with 7eleven who is the market leader in this store size with the most branches throughout Thailand. This type of store is usually placed within a community area and mostly carry foods and drinks. Plus shopping malls is also a full sized h ypermarket but Tesco Lotus Wissut Prutisart, ID: 5249252 Tesco Distribution Center (Act as Tesco Mfg) ocuses more on the rental space within their mall. They want to create a shopping mall atmosphere with clothes shops, restaurants, cafe etc with a full sized supermarket. The last type of the store is the community mall, the concept is similar to villa market but the stores are placed closely to community household. The objectives for Tesco Lotus for having many types of store are to serve the right products at the right price and place for consumers in those demographic areas that the stores are in. This is more bene? ial to both customers and to Tesco Lotus, as Tesco Lotus only carry what their customers in those areas need from their stores and nothing else more than that. It is more ef? cient, less investment cost, lower operation cost for Tesco Lotus too and also providing the maximum coverage of their customers as much as possible. Customers also gain a lot of bene? ts from th is also as the stores nearest to their home would have the majority of their daily needs. Marketing Channels Tesco Lotus utilizes both below and above the line advertising.For below the line advertising, they have monthly promotion brochure which are distributed at every stores and also sending them to members? houses, Thairath newspaper ad to highlight their main promotion, their own website to show more information and download lea? et or brochure and lastly their Tesco Lotus Club Card to collect customers data and for doing promotion. For above the line, they advertise on the main TV channels focusing on lower price and the highlight promotion. With this strategy, Tesco Lotus has almost the whole coverage of their target customers already.Private Brand: Tesco Value Tesco Lotus themselves act as a distributor and retailer but they also use backward integration and became a producer to produce their own brand of products called ? Tesco Value?. The Tesco Value brand? s objective is to produce most daily needed products for customers with lower cost than other brands are offering but offer similar level of quality. Tesco will place their own product next to other popular brand products with a very similar packaging. The reason why they do this is so customers will think and compare the cost and bene? of the product they are about to buy, usually if it? s a products that customers use regularly but they do not concern with the brand or have a need for more premium product, customers will tend to buy Tesco value brand products instead. The reason why they produce their own brand is because they have buying power and the economy of sale to produce products at lower price point without having to do marketing campaign to promote their products, therefore even their price is lower than most brands, they still make pro? t from selling their own products.Recommendation My recommendation for Tesco Lotus is add one more distribution channel, that is the ? online channel? . Tesco already has successfully implemented this system in the UK already. The idea is to fully utilize their website to the maximum potential and provide more convenience for their customers. Customers should be able to look at all the products available from Tesco website and be able to order then Tesco Lotus can deliver their orders to their home. Even though this idea is already implemented in UK but no supermarket in Thailand has successfully executed this idea yet.With a strong coverage in term of branches around the country and strong distribution system, Tesco Lotus should be able to successfully implement this system in Thailand. Wissut Prutisart, ID: 5249252 (Example of the online ordering page from Tesco UK website) To conclude this essay, I believe that Tesco Lotus in Thailand is already doing well in term of distribution and marketing channels, it is up to them to control their cost and therefore this always keep them alert about their cost.Tesco Lotus also needs to do more CRM and Social responsibility to their local customers as they are expanding quickly into every cities in Thailand and therefore there will always be a concerned for a local supermarket and convenience stores business. There was some protest going on in some cities when Tesco was about to expand into, Tesco may need to focus more locally as to what they can give back more to the local society apart from selling OTOP roducts from those cities in Tesco and provide jobs for the local. Second, I believe that by implementing the online order and delivery service, this will create a totally new channel of distribution. Tesco may need to do some initial investment such as buying more Pick up trucks, re-design the website and set up the system but with the expertise Tesco has from the UK, they should be able to implement this idea in Thailand. Wissut Prutisart, ID: 5249252

Knowledge Organisation and Learning

1. Introduction The medical industry today has transformed in recent years as a result of the inclining demography scale. This has led the government to rethink of the country’s healthcare expenditures whether they are able to meet with the demand to the health and medical industry (Group 2011). Pinnacle hospital is structured with a holistic healthcare features that will be establish with the most advance technologies and high standard of service to patients, locals and overseas. Moving towards the growing ageing populations, the main emphasize will be on enforcing of the health awareness of the public. . Objective The team objective is to identify the future knowledge workers role and skills requirement so as to be a successful workers in future 2020. 3. PESTEL Analysis in year 2020 In analysing the external environment, the team has applied using the PESTEL tool to analyse each of the components of the external environment and identify the changes that will be establish in 2020. 3. 1) Political factors In 2020, the government will be spending approximately $10 million per year on healthcare. Higher subsidies granted to lower-income families with illness.Furthermore, the government have also planned to ramp up the infrastructure and manpower by recruiting 20,000 healthcare workers and 3,700 hospital beds, creating more jobs opening (HSA 2007-2011). Government will also look into working closely with private hospital on bed leasing (source: MOH healthcare 2020 Masterplan). 3. 2) Economic factors Population will increase, hence, the standard of living will increase as well. The government remains stable and provides strong support in funding capitals to healthcare sector that attracts more foreigners to opt for medical advice in Singapore and higher recruitment (Channelnewsasia, 2013). . 3) Social Issues such as more ageing population in 2020, with over 25% of its population above the age of 65 years old, parallel to several other developed countries aro und the world that has a distended grey population. As more foreigners are coming into Singapore, Singapore will be a multi racial country with English as a common language that is universally recognize. 3. 4) Technological In future, new invention will be coming in, thus, the technology will be advancing. There will be robotic system to assist in surgeon for effective and efficient surgery.Furthermore, there will be web-cam system installed for the patients to interact with their love ones. Patients may monitor their health condition simply with an affordable personal pocket size device consist of sensors, actuators and mechanisms. It also helps to alarm the hospital in any case of emergency instead of reaching a phone to dial for emergency. 3. 5) Ecology In 2020, solar panels will be able to substitute the usage of electricity. Implementing the solar energy system will be useful to conserve energy and save high cost of electrical maintenance for the hospital.Organics products will be use instead of chemical content to patients with allergy. 3. 6) Legal More Act to implement the control, licensing and inspection of private hospitals, medical clinics, clinical laboratories and healthcare establishments (Attorney General's Chambers, 2011). 4. Current Roles and Knowledge The team has selected four of the major roles in Pinnacle hospital to analyze their skill and knowledge acquired to comply with the duties they handle. They are: the Doctors, Nurses, Operation Manager and Customer Relation Executive. 4. 1) DoctorsThe doctors are expertise in their medical field as they are required to diagnose the patients’ illness and vital to make complex decisions. Moreover, doctors are trained and required to be skillful and knowledgeable in handling major/minor op surgery. 4. 2) Nurses Nurses have many multiple roles in the hospital. They are to perform the role of assisting the doctors in surgery, checking of patient’s records, being a caretaker and passing o f information to both doctors and patients. They also have to handle some minor cases of patients such as washing wounds and injection.Therefore, nurses have to obtain these basic skills in their medical practice. 4. 3) Operation Manager Operation manager are mainly in-charge on policy change and ensure effective communication and collaboration among departments. In addition, operation manager have to ensure there is enough resources in the hospital and make sure the hospital is running smoothly. 4. 4) Customer Relation Officer For a Customer Relation Officer, they are required to help to manage the front desk with various admin support and enquiries from the patients.They also have to collect information and data of the patient’s problems and concern. 5. Future Roles and Knowledge Acquiring skills for the following roles in the year 2020: 5. 1) Doctors Technology seems to be advanced in year 2020. Robots will be the doctors' assistants in operation theatre, which will enhanc e the efficiency of the surgeon. In any case of technical fault, the doctors will be the one to fix the problem. Therefore, the doctors are required to obtain new skills in technology so as to fix the minor problem of the robot if anything goes wrong.Basic knowledge in operating of the robot is necessary. It is to ensure that the robots are in good condition to assist the doctors in surgeon smoothly. 5. 2) Nurses Nurses are formerly assistance to doctor to retrieve patient’s record and in Op theater. In 2020, ?With centralized database, nurses are to train to use the system effectively to obtain patients’ record ? Cloud-based text messaging system that nurses will have to send out update the status of patient undergoing surgery to family or friends to reduce the waiting time. Nurses will learn to communicate with patients via online consultation web with patient’s family members who well-versed in IT to ensure correct details are conveyed and no error made. 5. 3 ) Operations Manager Currently, routine check will all be taken over with centralised method and will be fully automatic via sensors system. Mini tracking device will be issued to patients whom admitted to hospitals. Moreover, they will require maintaining and tracking the patients’ attendance and do arrangement for land transfers for overseas Patients. 5. ) Customer Relations Officer In Customer Relations Officer, most commonly the officers face with communication barrier. In 2020, these cases will be resolved via the following: ? officers has to be train to be more linguistic as more foreigners are expected to seek medical help ? Officers can be train to educate patients on the use of e-booking online as it reduce waiting time and crowding the holding area. 6. Conclusion In conclusion, the demographic graph is inclining towards ageing population as such it is necessary to create more health awareness.With advance technology implemented in hospital, each staff are required t o attend the training according to the skills they acquired to be hands-on with centralized database system and able to assist more patients from overseas whom are seeking medical advice in Singapore. It is hoped that Singapore could become a world-class originator of innovative, aged-friendly technology, products and devices. The ageing issue requires the integration and strategic alignment of new technologies, personal responsibility and public policy.

Alcohol : Alcohol And Nicotine Abuse

topic- I’ve decided to write about alcohol abuse because it has effected people in my family in many ways Definition - Alcohol abuse: Use of alcoholic beverages to excess, either on individual occasions (binge drinking) or as a regular practice. For some individuals, children or pregnant women, for example, almost any amount of alcohol use may be legally considered 'alcohol abuse. ' Heavy alcohol abuse can cause physical damage and death. Definition of Alcohol abuse (2016 MedicineNet). Retrieved september†¦ Alcohol Abuse Amber Wienberg Brown Mackie College- Lenexa, KS July 11, 2015 Alcohol Abuse Alcohol is the most abuse and widely used substance (Fortinash & Worret, 2012, pg. 333). According to Fortinash and Worret, 9.6% of American males and 3.2% of American females are alcohol dependent (2012, pg. 33). As stated by Psychology Today, alcohol abuse is defined by: failure to fulfill major school, work or home responsibilities, drink and driving, reoccurring legal issues related to alcohol†¦ Drug and Alcohol Abuse Drugs are not something that plagues the local area, it is all around the world. Drugs have been around for a very long time. Drugs have been hurting people mentally, physically, and emotionally for centuries whether illegal or legal. Some say that drugs are okay, it causes no harm, but the person taking drug. Taking a certain amount or the wrong drugs can get people in trouble or even kill them. Drugs can ruin peoples life’s. The average age of people who first†¦ Advocating for Prevention of Alcohol Abuse Advocating for individuals to reduce alcohol abuse and dependence is crucial to society’s well being. The Center of Disease Control and Prevention estimates that between the years of 2006-2010 â€Å"excessive alcohol is responsible for 88,000 death annually and cost the United States an estimated $223.5 billion†(cdc.gov, 2016). The short and long-term health risks of alcohol abuse are significant and are estimated to shorten the life span of individuals by†¦ Alcohol dependence is a substance related disorder in which an individual is physically or psychologically dependent upon drinking alcohol. There are many reasons for why people develop alcohol abuse disorder and they can be explained through biological, psychological and social approaches to explain this complex disorder. Biological evidence shows us that certain people are more genetically vulnerable to drug abuse according to researchers conducting twin, family, and adoption studies. It is also†¦ also verified college binge drinkers are more likely to develop one or more alcohol related diagnostic criteria such as alcohol abuse and dependence in post college years compared to non-alcohol drinkers. In line with Jennison’s study, the research (National Center on Addiction and Substance abuse, 2002, cited in Doran et al, 2006, P.1920) depicted that the early starting drinking in adolescent is related to developing alcohol issues as well as trying other illicit drugs ( Barnow et al., 2004, Zeigler†¦ using alcohol is an abusing way (Ammerman, Ott, and Tarter). â€Å"It is a chronic and progressive illness that involves the excessive inappropriate ingestion of ethyl alcohol† (â€Å"Alcoholism†). Equally, it can be characterized as an emotional and many times, physical dependence on alcohol. It is thought to come from a combination of a wide range of physiological, social, and genetic factors (â€Å"Alcoholism†). Even though both are very similar, there is a difference between alcohol abuse and alcohol dependence†¦ independence. â€Å"Alcohol consumption in humans is the third leading preventable cause of death in the United States (McGinnis & Foege, 1993). A common abuse pattern called binge drinking contributes to a substantial portion of alcohol-related deaths (Chikritzhs, Jonas, Stockwell, Heale, & Dietze, 2001)†.Though with freedom comes responsibility. If not handled properly freedom can lead to bad decisions and the biggest mistake university students make are usually related to alcohol. According to the†¦ Definitions: alcohol abuse: it is the act of consuming alcohol containing products frequently or inappropriately (e.g. Binge drinking); which might result in short term or long term complications. It is often associated with addictive behaviors and it most likely interferes with person’s normal life balance, including the ability to work and interpersonal relationships. Alcoholism: it is the addiction to consuming alcoholic drinks or alcohol dependency. this condition is also classified as alcohol-use disorder†¦ The affect that alcohol has on an individual is dependent on the relationship they have with the substance. Alcohol use can be defined as having one drink or less per day for women and two or fewer drinks per day for men (Shari, 2011). An individual who is using alcohol safely maximizes the positive effects of drinking (Shari, 2011). Alternatively, alcohol abuse occurs when an individual who is consciously aware of the negative consequences of the substance, continues to consume excessive amounts†¦

Digital Marketing Strategies Report for Coca Cola Company Essay

Digital Marketing Strategies Report for Coca Cola Company - Essay Example The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s sustained success in marketing is related to its strategic focus on satisfying the customer needs through enhancing consumer awareness. Its focus on enhancing consumer awareness has led to adoption of digital marketing strategies which are relatively efficient compared to other traditional marketing methods such as newspapers. Traditionally, most business players used digital marketing to include other marketing strategies such as search engine optimisation (SEO) and banner advertisement that are currently not considered as constituents of digital marketing. Traditional forms of marketing such as radios and television means cannot be considered digital because they do not offer instant feedback or reports. Some such as telephones may offer responses but there is no means of ascertaining the number of people who assessed the information. Digital marketing is basically an internet service. The internet has the capability of sending messages such as email or voice broadcast as well as serving a banner ad. Digital marketing exists in two forms; pull and push. The pull digital marketing denotes the consumer actively seeking information through the various web search engines while the push digital marketing involves the marketer sending messages without the consumer or recipient’s consent (Raulas et al. 2003:293-300). This implies that the digital marketing applies both private and public means in promoting products. The company can then establish a reporting engine to relay information on the performance of the marketing strategy. The company has set high standards on the methods of promoting business activities through the use of social marketing on the internet (Darroch, 2009). Its success in digital marketing is related to its focus on quality maintenance. Most of the company ads are entertaining and creative. They are created through channelling of huge financial investments. The Coca Cola Company management is vividly aware that maintaining regular contact with consumers builds and sustains customer relationships. This is why they have enhanced the efforts geared towards application of digital marketing which is a more efficient strategy linking the customers to the company. Application of the digital marketing strategy is built on the premise that modern marketing is changing from exchange of goods and services to service quality, interaction, customer relationships and enhancing connectivity (Vargo and Lusch, 2012). According to Robbins and Stylianou, (2003), interactivity in the digital media offers better methods of searching for company information. Additionally, consumers utilize digital marketing to seek help on any problems related to company products. Digital connection has also provided efficient and cost effective means of spending free time with company brands such as participating in promotion games and learning about the product they are using. The company benefits from digital marketing

Music - Rock and Roll Essay Example | Topics and Well Written Essays - 2250 words

Music - Rock and Roll - Essay Example This principle helps them to look and differentiate between ordinary and underground music. Modern Garage movement tries to show people how they are engrossed in their own doings and how individuals can reform themselves within the normal capitalist. The movement tries to prevent the idea of capitalist manipulation over individuals. This idea was mostly practiced by the traditional and underground music (Abbey, 2006, Pg 50). Garage movement has addressed the importance of people practicing uniqueness and avoiding indulges in normal actions. The movement has come up with a way to teach individuals on ways to become engrossed in the normal actions of the society. This is because of how the group has provided a longing of music for times and periods. The engrossment to mainstream society activities has given people an option to how people should become biased to capitalist involvement of individuals. When Garage rock was starting its movement, they received unexpected responses from peo ple at the market places. This is a normal encounter to any emerging music movement because it has not yet established itself properly. The movement found this uncertainty to be helpful to them since they were able to show people the difference between ordinary music and the way to perform real music. The movement enjoyed the mixing of the music people longed for and the changing of the past with severity and sarcasm of the current America. Modern Garage movement started with the aim of supporting an American society and still has the goal of addressing the importance of uniqueness. The first Garage group that was successful incorporated both characteristics of the past, and connected them in the modern background. This was a challenge for the underground music because they thought that Garage style was not going to be successful. This was not hard-core or confrontation music, but it brought actual rock music. The underground music became the concern with those involved with Garage music, but they also offered a chance for new music to come up. Modern Garage shows interest to go back to periods when revolt was taken lightly (Fox & Chings, 2008, Pg 44). This is demonstrated by how they play their music and the attitude presented in the performance. Modern Garage music is related to self-longing version within people’s culture. These versions started from Britain and the backgrounds of the 1960 Greek culture. It is also noted that Hollywood films have demonstrated these versions of rebellion, which are acceptable in the societal customs. Some participants claim that these actions are intrusive, and can result to violent actions while others suggests that the music is a set of music that force people to the principles of music standards. There are people who are fond of the mainstreaming music while others have a negative feeling about the music and they are interested in the underground music (Fox & Ching, 2008, Pg 57). There are certain times that indivi duals are given an opportunity to come up with modern Garage music within certain periods of longing rebellion. The periods that are demonstrated are those that show times in which revolt were realized in the societies and made people be shocked because of certain happenings. The current world has denied people a chance to revolt. This is the reason as to why people get involved into Garage rock so that they can demonstrate some rebellion as they are

Motivation in the Hospitality Industry Essay Example | Topics and Well Written Essays - 1000 words

Motivation in the Hospitality Industry - Essay Example In other words, without motivation, all activities in the human world continue in a static manner. There would be no improvement or advancement in any area of human activity. This is also true for the hospitality industry. This paper reviews the concept of motivation in the hospitality industry and will look into the mindset of both employees and employers. In the process, the paper will review relevant theories of motivation and will apply them into the aspects mentioned above. The concept of motivation: As mentioned earlier, motivation is based on â€Å"an inclination to do something† (Baumeister &Vohs 2007, p. 115). The authors state that any motivating factor has the ability to overcome any ego issue that is present in an individual. It can be said that ego could be a factor that could come in the way of motivation. An employer, as the authors suggest could play a role in motivating an individual to overcome this ego factor. They state that needs and wants could play a cru cial role in this regard. Hence theories like Maslow’s Hierarchy of Needs, Expectancy Theory and other related theories are worth considering here in this paper. Ego is not a major factor in this regard and other theories mentioned above can be applied by managers in the hotel industry to bring about motivation within employers and employees. Motivation can also be categorized into extrinsic and intrinsic without taking into consideration the concept of ego (Vallerand 2004, 428). Extrinsic motivation is a feeling that comes from external rewards (Tileston 2004, p 4). It could be monetary and other non-monetary rewards like praise and recognition. On the other hand â€Å"Intrinsic motivation is defined as the doing of an activity for its inherent satisfactions rather than for some separable consequence. When intrinsically motivated a person is moved to act for the fun or challenge entailed rather than because of external prods, pressures, or rewards† (Ryan & Deci 2000 p . 27). In other words, motivation can result in a variety of reasons and it is up to the managers and employers to make use of it to form a symbiotic relationship with the employees. Specific theories are discussed her in order to understand the concept of motivation. One of the most important in this regard is Maslow’s Hierarchy of Needs. According to this theory, needs are based on hierarchy as can be seen by the wordings. In other words, motivation is dependant on individual feelings of achievement. The problem is to define whether an individual is motivated to perform for his or her individual needs or for a common good. According to Maslow, there are several steps that motivate individuals to perform in a certain way. They include basic and psychological needs ranging from physiological needs to self- actualization (Fiore 2004, p 62). (Maslow 2012) Physiological needs pertain to basic survival and individuals will go to any extent to survive in a particular environment ( Allen & Gilmore 1998, p. 35). These needs are necessary for basic survival and hence no other considerations will be deemed necessary at this stage. A person just needs an environment for food and other basic necessities for survival. Once the physiological needs are met the next motivating factor is safety needs. In this stage, a person looks at a long term aspect of survival which pertains to the aspect of safety for

A Role of Transfer Climate and Transfer Systems for Positive Results o Case Study

A Role of Transfer Climate and Transfer Systems for Positive Results of Training Programs - Case Study Example â€Å"Supervisors don't get barriers to transfer and continue to call the shots. The only thing they know about communication is downward," she said. "Maybe they should have attended your training program!" Well, this ensures that not only subordinates need to change, but the change must also bring in throughout the system. So the first barrier to transfer could be supervisors’ bossy attitude (attitudinal barrier) and lacks the support of top management(structure barrier), supervisors usually do not promote the change where they need to share their decision making authority and to listen to subordinates. Secondly there was a possibility that inappropriate communication channel (channel barriers) was used to deliver the message, lastly, these types of training sessions should be attended by each level of managers so each manager can make effort to promote effective communication and listening. As far as the school board is concerned, barriers to transfer remain the same but th e scenario is a bit changed, therefore, it impacts the nature of barriers as well. In a school environment, teachers suppose to initiate the change and make sure the implementation by students, so the important barrier to transfer operating at the school board can be lack of teacher’s initiative to implement and support the implications of training. After the training, continuous learning (DeCenzo and Robbins, 2005) is required at the school to the students which enhances their performance and encourages participation, so if it’s not provided it can be a source of discouragement to students. Another barrier is common between organizations and school, that is an inappropriate use of communication channel (Noe and Winkler, 2009) for example if a teacher uses only verbal communication to deliver lectures than it might be not that effective as it can be if slides are used to deliver the lecture. The other important barrier to transfer operations can be the existing infrast ructure of the school which is inefficient to support the change. Lastly, if the principal or the deputy's head is not taking follow-ups on improvement than it might slow down the process.

Developing a Performance Measurement System for a Firm That Purchased Coursework

Developing a Performance Measurement System for a Firm That Purchased a Supplier of Its Intermediate Goods - Coursework Example The basis for transfer prices is that the subunit managers make decisions; they are required to focus on how their decision will influence the performance of the subunit without assessing their effect on the overall company performance. Thus, transfer prices make it easy for the subunit manager to process information and make decisions. In a transfer system that is well designed, the manager puts more focus on optimizing the performance of the subunit, and in so doing, the performance of the company is optimized (Datar, Horngren & Rajan, 2012). Usually, there are three forms of transfer prices; market-based transfer prices, cost-based transfer, and negotiated transfer prices. Each form complies with organization and performance assessment in a different level. The transfer prices to be used rely on the environmental conditions and specific objectives of the company. In this case, the form of transfer to be used is the market-based transfer prices. In order to develop a performance measurement system for the firm, the following conditions must be met. First, a market or its substitute must exist for the intermediate product. However, this condition is generally not fully met. In most cases, there are a number of comparable products with different prices present. Second, the transaction of the firm’s divisions may not have a significant effect on the market price.

Analys of a needs assessment Essay Example | Topics and Well Written Essays - 1250 words

Analys of a needs assessment - Essay Example The hospital has a cardiovascular section including the Cardiac Cath Lab, the Electrophysiology lab, Echo lab and Angio Lab. The Cardiac Cath Lab employs registered nurses; however the VA facility employs registered nurses, advanced practice nurses, licensed practical nurses, nursing assistants and nurse anesthetists. This report targets the nurses working in the Richmond VAMC Cardiac cath lab section. As the managing director of the cardiac cath lab of Richmond VAMC, I have observed some additional learning requirements for nurses in this sector. To verify this fact, I assessed a sample of the nurses in the form of questionnaires. This document is an analysis of the results of an assessment conducted to determine the educational needs of the nurses in the cardiac cath lab. The assessment was in the form of a questionnaire conducted on 10 staff members and containing 9 questions (Dept of Veteran Affairs, 2011). Description of a sample of assessed employees Mary A. Allan The above sta ted person has been working in this cardiac cath lab for five years. She previously worked at Utah Valley Regional Centre in its cardiac cath lab as a nurse for 4 years. She trained as a nurse at the Utah Valley University after where she got employed at the Blossoms Children Care. She currently holds a BSN and possesses adequate training in advanced cardiac life support and reading of EKGs. She is efficient, punctual, exceedingly skillful and addresses the patients adequately. Joan O, Kenney The above stated person has been working at the cardiac cath lab for 1 year. Prior to working here, she was a student at the Richmond Medical Training center for 3 years. She has no prior working experience as a cardiac cath lab nurse. She currently holds a BSN and possesses adequate training in advanced cardiac life support and reading of EKGs. Prior to working here, she was a student at the Richmond Medical Training center for 3 years. Catherine G. Williams The above stated person has worked in the cardiac cath lab for three years. Prior to working here, she was a student at the Richmond Medical Training center for 3 years. She possesses no prior experience as a cardiac cath lab nurse. However, she worked as an intern at the Richmond Clinic. She currently holds a BSN and possesses adequate training in advanced cardiac life support and reading of EKGs (Dept of Veteran Affairs, 2011). Analysis of assessment results Working experience In the questionnaire, questions 1 and 2 dealt with the external and internal work experience the nurses possessed in relation to a cardiac cath lab. About 40% of the workers responded to have working experience in this lab for three years and above. Also, 70% of the nurses responded to having worked in other cath labs for more than three years. We consider a nurse who has worked for three years and more in a cardiac cath lab to be adequately experienced in this field thus, more than 70% of them possess the reputation in this one. This data in dicates that about three quarters of the nurses have adequate cath lab experience. Orientation satisfaction This is an analysis of the response by the nurses towards the orientation. Questions 3, 4 and 6 covered issues concerning the orientation. A considerable number (40%) are under-oriented since they received less than four weeks

Fighting the Long War Essay Example for Free

Fighting the Long War Essay The strategy outlined in â€Å"Fighting the Long War† is a good one. There are, of course, other options. One is to flee and do nothing more than we have already done. Yet, as the presentation’s authors suggest, this would almost certainly lead to the ruin of America. Stopping action now will not clear away centuries of hate and rage, nor will it erase the religious and political goals of a long committed enemy. Those who are less patient and less willing to lose men to a war, might suggested a shorter war, brought about by greater use of force. The military has been tied back and prevented from executing its full power in the Middle East. The United States could, if it wished, use its nuclear weapons against the enemy. Yet it does not. This may be a good thing. Using nuclear weapons would be unquestionably risky. Other countries which boast nuclear technologies might be tempted to retaliate, which could lead to the eventual destruction of American cities. It could also lead to chaos with unpredictable outcomes. Therefore, the best strategy seems to be to follow the long war approach of the presenters. Perhaps the most important point made in the presentation, was that Americans need to understand the nature and necessity of a long war and that they need to be able to trust their leaders. The main objection to involvement in Iraq was not that Sadam Hussein did not need to be stopped – it was that President Bush went in with the wrong motives. Whether the president’s motives were benevolent or malevolent, much of the American public distrusted him and this hurt the war effort substantially. Also of great import is the section on promoting the good points of peaceful Islam. Criticizing a person’s religion often triggers hostility. Those who have already been provoked by maltreatment by non-Muslims are much more likely to be converted violent extremism than those who have lived peacefully among their peers for many years. Promoting Islam’s peaceful movements, then, is a good counter-measure. Likewise, promoting assistance in rebuilding and democratizing Iraq is an excellent idea. Japan has certainly come a long way. It would be nice if Iraq could too.

Introduction Of The Care Quality Commission Social Work Essay

Introduction Of The Care Quality Commission Social Work Essay The introduction of the Care Quality Commission arguably fixes  that which was not broken.   Editorial The Trials of Marriage, The Guardian, Wednesday 1st April  2009.   The CQC came into existence on 1st April 2009. Consider the intended  role of the CQC and evaluate this statement in light of the experiences  of the first full year of the CQCs existence. We need to see tougher action by the commission on poor providers. The commission can impose or vary conditions where older people may be at risk. It can cancel the registration if that is the only way to ensure safety. Areas highlighted as needing urgent attention include record-keeping, medication, care plans and staff supervision. Operating as from April 1st 2009 the Care Quality Commission (CQC) takes over from the role of the former Commission for Social Care Inspection (CSCI) as the registration and regulation body for social care in England, as well as performing the functions of the former Healthcare Commission and the Mental Health Act Commission. The CQC requires all health and adult social care providers to register their regulated activities. Regulated activities that require registration are declared in the Health and Social Care Act 2008 (Regulated Activities) Regulations 2009, Pt II, s 3(1). The intended role of the CQC is to make the general standard of care better, however concerns have been raised about the poor quality of health care for the elderly as almost one quarter of homes for older people provide inadequate care. The CQC has done a lot of juggling in its first year of existence which confirms the statement that it arguably fixes that which was not broken. First, its staff have had to cr eate an organisation from the merger of the Commission for Social Care Inspection, the Healthcare Commission and the Mental Health Act Commission. In addition, it has had to continue its predecessors functions in assessing adult social care provision, evaluating health services and monitoring the treatment of detained mental health patients. There are several health care regulators namely the Care Quality Commission (CQG), the Health Protection Agency (HPA), the Human Tissue Authority (HTA), the Medicines and Healthcare products Regulatory Agency (MHRA), the Medical Research Council (MRC), the National Institute for Health and Clinical Excellence (NICE) and the National Patient Safety Agency (NPSA). The CQG regulates all the health and adult social care in England and also protects the interests of those detained under the Mental Health Act. The most recently devised health care regulator is the CQC which seems to be an attempt at encompassing the role and functions of the other bodies. The CQC has made proposals for its approach to the assessments of quality in 2010/2011 for all institutions in England that provide healthcare and adult social care services, and for the National Health Service (commonly referred to as the NHS) and local authority organisations that commission those services. The proposals were set up in accordance with the Heath and Social Care Act 2008. From April 1st 2009 all organisations that are providers of healthcare and adult social care services in England will be required to be registered by October 1st 2010 with the CQC as stated by the Heath and Social Care Act 2008. Registration is not just about the initial registration. but includes initial registration, monitoring and assessment of ongoing compliance, inspection and implementation. The CQC has to undertake registration activities as well as to perform periodic reviews, and special reviews and studies and to publish information on its findings. A new legal framework has been created to facilitate the new regulation system that is the Health and Social Care Act 2008 (Registration Requirement Regulations 2009). The Health and Social Care Act 2008 gives the CQC extended powers. It can issue enforcement notices, withdraw provider bodies rights to provide services entirely or can issue certain conditions of service/registration if it decides it is necessary to do so. Its enforcement options range from minor to very serious sanctions depending on the service affected degree of risk or service disruption. However the CQC stresses it wants the regulatory system to drive and support the healthcare and adult social services organisations to improve and raise standards and to be based on fairness and transparency. On its official website the NHS describes the intended role of the CQC a regulator which makes sure that the voices of people who use health and adult social care services are heard by asking people to share their experiences of care services. It makes sure that users views are at the heart of its reports and reviews. In some cases patients and their carers  work alongside inspectors to provide a users view of services. The reality and whether the CQC has successfully achieved the goals the NHS mentioned is arguable. The CQC is responsible to make sure that essential common standards of quality are met everywhere health care is provided, from hospitals to private care homes and work towards improving health care services. The Commission promotes the rights and interests of people who use services and have a wide range of enforcement powers to take action on their behalf if services are unacceptably below standards The CQC brought together (for the first time) independent regulation of health, mental health and adult social care. Before April 1st 2009, these tasks were carried out by the Healthcare Commission, the Mental Health Act Commission and the Commission for Social Care Inspection. The aim of the CQC is to ensure that better care is provided for everyone wherever it is provided. The Commission has greater powers and responsibilities to use and take account of peoples views and experiences of services, and this includes evidence from overview and scrutiny committees. In June 2009, a Statemen t of Involvement was published setting out the Commissions approach to involving people in their mission.   Overview and scrutiny committees working on health issues have been an important source of evidence of peoples views and experiences of health services for the Healthcare Commission. The Commission wants to build on this relationship and to encourage committees to develop an ongoing dialogue with them. Scrutiny committees have a fundamental role in bringing together and articulating the views of local people who use health and social care services in their area, and to check whether their needs and concerns are being addressed by service commissioners and providers. In many ways, scrutiny committees operate like a local regulator, holding services to account. During its first year the CQC has faced many challenges which sheds a doubt of whether the Commission has really fixed a prevailing issue or has fixed that which was not broken. The CQC has had to proceed with the roles carried out by its predecessors as stated in the Health and Social Care Bill, Part II. The CQC has also introduced a new registration system for health and social care providers in English which is the first time the NHS has been regulated in that manner. The new core standards imposed by the CQC will replace the regulations and relative National Minimum Standards under the Care Standards Act 2000 which will be void as from September 30th 2010. The regulations introduced by the CQC will apply from October 1st 2010 (the date when the providers must be registered in the new system). Under the new system introduced by the CQC, instead of being individually registered for each service, providers will have to register according to their respective regulated activity. In September 2009, the CQC had to face a serious allegation about manipulating survey findings. The head of the Development for Mental Health, Louis Appleby, accused the CQC of trying to attract the medias attention by portraying a distorted flattering image of the Commissions work hence undermining the intended role of the CQC which is to be factual and balanced and inform the public and patients. Professor Appleby expressed his concerns about the poor performance of the CQC which the Commission did not welcome. In December 2009, Colin Angel, the head of policy and communication United Kingdom Homecare Association and the Registered Nursing Home Association criticised the Commissions failure to communicate effectively over the system of registration: We are extremely disappointed about the handling of the registration process. We fear that CQC isnt adequately prepared for the enormous communication exercise facing them. Colin Angel also identified the fact that the CQC was missing the opportunity to use the extensive technical knowledge available from providers representative bodies which the Registered Nursing Home Association chief executive Frank Ursell approved. Some service providers have expressed their concerns about the fact that the Commission might have embarked on a mission which was too extensive and challenging to them as stated by the joint chair of the Association of Directors of Adult Social Services standards and resources network: It has been stretched at senior management level and weve had quite short notice of a number of initiatives. Its been a bit hand-to-mouth in terms of its ability to make decisions. She points to the fact that final guidance on how councils were to be assessed in 2009-10 was only published three-quarters of the way through the year. Colin Angel, head of policy and communication at the UKHCA, says: The CQC has lost valuable time restructuring, leaving insufficient time for over 24,000 social care providers to adapt to new standards before they are required to re-register. But Amanda Sherlock, head of operations at the CQC, says it has been an outstanding achievement to pull together the three commissions, deliver business as usual as well as bring in a new regulatory model, while building a new organisation. She says that some things could have gone better, saying that the CQC has worked on how it handles national announcements, so councils and other bodies face no surprises when these happen. Norman acknowledges the CQC has shown itself willing to listen and accepted the concerns that weve had. On provider registration, Sherlock says: We are keen to hear how we can do things better and how we can tailor our approach and communication. She says the CQC has an absolute focus on making sure providers are clear what is expected between April and October when they must register. National Care Forum executive director Des Kelly says for its part the provider sector needs to work with the CQC to ensure registration succeeds. Sherlock admits the CQC has put a lot of time into organisational development but says this has paid off in establishing an organisation that has an absolute commitment to driving up quality and safety across health and social care without defining any sector as special. A year ago, many in social care, including former CSCI chair Dame Denise Platt, feared the health services high political and public profile would make it special. And since Johnstones departure last autumn, there has been no one with a social care background on CQCs executive team below chief executive Cynthia Bower, who left social services in 1995. Sherlock insists such fears have proved unfounded, but says the CQC has been helped by adult cares rising profile. Sherlock, who worked for the CSCI and its predecessor, the National Care Standards Commission, points to her own centrality to CQCs strategic direction, despite not being on the executive team. She also reveals that the CQC will soon appoint a national social care adviser, to provide external challenge and strengthen links with the sector. Kelly says the issue of social cares priority has gone better than I would have predicted 12 months ago. Concerns have also been raised that the CQC would not maintain the CSCIs focus on user involvement. Sue Bott, director of the National Centre for Independent Living, which provides users to act as experts by experience on inspection teams, says involvement is nowhere near as prevalent as it was in the CSCI. The CQC produced a statement on user involvement last June, pledging to conduct surveys and set up consultative panels. Sherlock agrees there is more to do but says the statement has been implemented and the CQCs user involvement team, led by Frances Hasler, who performed the same role for the CSCI, actively challenges all parts of the organisation. One of the key objectives of the CQC is to support the integration of health and social care. Kelly says he has not seen a great deal of evidence as yet of progress on this front. But Sherlock points to the special reviews that the CQC has been doing on issues that cross the divide, including the quality of healthcare for care home residents, which she says will identify good practice and any gaps. These will report in 2010-11, alongside the roll out of registration for adult care providers and a reformed performance assessment for councils. It will be another busy year. ONE YEAR OF THE CQC April 2009 The Care Quality Commission starts work. Outgoing Commission for Social Care Inspection chair Dame Denise Platt raises concerns over its potential to sufficiently prioritise social care and involve service users. May 2009 Former Association of Directors of Adults Social Services standards lead David Johnstone appointed director of operations at the CQC. He leaves the organisation after only a few months. June 2009 Statement on service user involvement published. The CQC announces series of special reviews for 2009-10, including of healthcare needs of care home residents and impact of recession on services. July 2009 The CQC says NHS trusts are failing to comply with child protection requirements in areas such as staff training in report sparked by Baby Peter case. September 2009 DH mental health director Louis Appleby says the CQCHYPERLINK http://www.communitycare.co.uk/Articles/2009/09/29/112717/appleby-accuses-care-quality-commission-of-seeking-headlines.htmHYPERLINK http://www.communitycare.co.uk/Articles/2009/09/29/112717/appleby-accuses-care-quality-commission-of-seeking-headlines.htms portrayal of results of an in-patient survey was HYPERLINK http://www.communitycare.co.uk/Articles/2009/09/29/112717/appleby-accuses-care-quality-commission-of-seeking-headlines.htmHYPERLINK http://www.communitycare.co.uk/Articles/2009/09/29/112717/appleby-accuses-care-quality-commission-of-seeking-headlines.htmdeliberately distortingHYPERLINK http://www.communitycare.co.uk/Articles/2009/09/29/112717/appleby-accuses-care-quality-commission-of-seeking-headlines.htm and simply highlighted negative findings. The CQC says many survey results were poor. October 2009 The CQC publishes draft standards for health and social care providers, and holds meeting with mental health leaders over its presentation of the results of its in-patient survey. December 2009 Adass criticises the CQC for its treatment of eight councils labelled HYPERLINK http://www.communitycare.co.uk/Articles/2009/12/04/113366/adasss-owen-attacks-cqc-over-treatment-of-eight-councils.htmHYPERLINK http://www.communitycare.co.uk/Articles/2009/12/04/113366/adasss-owen-attacks-cqc-over-treatment-of-eight-councils.htmpriority for improvementHYPERLINK http://www.communitycare.co.uk/Articles/2009/12/04/113366/adasss-owen-attacks-cqc-over-treatment-of-eight-councils.htmHYPERLINK http://www.communitycare.co.uk/Articles/2009/12/04/113366/adasss-owen-attacks-cqc-over-treatment-of-eight-councils.htm following annual performance assessment (APA). Councils improve for seventh year running. February 2010 The CQC says  £2bn could be saved a year from reduced hospital admissions if joint working improves between health and social care in first HYPERLINK http://www.communitycare.co.uk/Articles/2010/02/10/113768/cqc-health-and-socal-care-integration-can-save-2bn-a-year.htmState of CareHYPERLINK http://www.communitycare.co.uk/Articles/2010/02/10/113768/cqc-health-and-socal-care-integration-can-save-2bn-a-year.htm report. It promises 2010-11 APA for councils will be tougher. March 2010 Care provider bodies slam the CQC for an alleged lack of communication of the process for registration under its new system. The CQC claims it has engaged extensively. April 2010 The CQC is one year old. It starts process of registering adult care providers under new system. National social care adviser appointed. This article is published in the 8 April 2010 edition of Community Care under the headline Many happy returns?

The Relationship between Snowball and Napoleon in Animal Farm :: Animal Farm Essays

The relationship surrounding Snowball and Napoleon in George Orwell's Animal Farm tends to be on rocky grounds. Snowball, a clever pig, tends to be loyal, brave, and outgoing. These are just a few excellent qualities of a leader. Napoleon, a boar, on the other hand, is quite frankly rude, wretched, and full of greed. Both have had their share of leadership on the farm, yet both have had their share of conflict as well.   Ã‚  Ã‚  Ã‚  Ã‚  Snowball, Animal Farm's first and foremost leader, is and always should be well respected. He bravely fought at the battle of Cowshed, the first conflict between man and animal. He took wounds, he took control, and he spoke for the well being of the Animals. He conceived the great windmill that would supply the Animal Farm with electric power. All this for the prosperity of his fellow animal… until Napoleon stepped in.   Ã‚  Ã‚  Ã‚  Ã‚  Napoleon was a leader who led with an iron fist. A fist he used to secretly abuse his fellow animal. He began by raising several ferocious dogs to aid him in enforcing his rules, laws, and expectations. Using them, he abruptly ended Snowballs reign by using the dogs to exile him from the farm. Shortly after, he halted the construction of the windmill. More often than not he would cleverly work his way around the seven commandments by altering them to his pleasure. For example, 'Now animal shall drink alcohol to excess.'; Or 'No animal shall sleep in a bed with sheets.'; Napoleon grounded the rations of each and every animal. The farm slowly fell into a dark abyss with every wretched move Napoleon made.   Ã‚  Ã‚  Ã‚  Ã‚  What's worse, Napoleon came to constantly use Snowball to shift the blame on every small mishap on the farm. For example, when the windmill was first destroyed by the tornado, Napoleon blamed it on Snowball. Also, Snowball was blame for destroying farm property, mixing foods with weeds, and secretly conspiring with human, which was strictly prohibited by animal law. However, the accusations were never proven true, as Snowball was never heard from again since his expulsion.

Creating Sympathy for the Johnston Family in Blood Brothers :: Blood Brothers Willy Russell Essays

Creating Sympathy for the Johnston Family in Blood Brothers Blood brother is a tragic tale about two twins who were parted at birth and as a result, led very different lives. The playwright, Willy Russell portrays the circumstances in which the twins were conceived, born and parted and also gives us an insight into how society has the influence of shaping individuals according to the classes they are in. We, the audience are made to sympathize with Mrs. Johnston on many occasions varying from the beginning of the play, even before the twins are born to the end of the play, when we learn about their unfortunate death. In the play Blood Brothers we see the upbringing of two so called blood brothers, Eddie and Mickey who are bought up in two different lifestyles. Mrs. Johnston is the mother of seven children and is already on the way of expecting twins that were to be parted soon after. This is told to us via the narrator, who states, that the mother â€Å"stood and watched brother parted from brother†. Willy Russell uses various techniques to create sympathy for the Johnston family. We also need to take into account the language barrier between the two brothers because they have been brought up in two different back grounds and have been taught different principles. Eddie seems to behave in a more socially acceptable manner whilst Mickey is louder. The play starts of by describing Mrs. Johnston’s life and her marriage. The author quotes â€Å"that I was six weeks overdue† which makes us the audience feel sorry for her. It also describes the place of marriage which was at the registry office. â€Å"We got married at the registry and had a do†. This suggests to us the audience that the wedding was nothing too fancy, not too expensive and that the marriage was sudden and unexpectant. She got married because she was expecting a baby, in difficult, circumstances to get married in. we soon learn that Mrs. Johnson is trapped in her life. Soon after the wedding she still wanted to enjoy herself as she did before but her husband became very conscious of her appearance and felt embarrassed to be seen with her. This is evident due to the fact that she gained weight and now perceived herself to be â€Å"twice the size of Marillyn Monroe†. Russell also uses a lot of ironic devices in the play. It’s ironic due to the idea that her husband left her â€Å"for a girl, they say who looks a bit like Marillyn Monroe†. The audience feels sympathetic towards her because she has seven children and low self esteem. Creating Sympathy for the Johnston Family in Blood Brothers :: Blood Brothers Willy Russell Essays Creating Sympathy for the Johnston Family in Blood Brothers Blood brother is a tragic tale about two twins who were parted at birth and as a result, led very different lives. The playwright, Willy Russell portrays the circumstances in which the twins were conceived, born and parted and also gives us an insight into how society has the influence of shaping individuals according to the classes they are in. We, the audience are made to sympathize with Mrs. Johnston on many occasions varying from the beginning of the play, even before the twins are born to the end of the play, when we learn about their unfortunate death. In the play Blood Brothers we see the upbringing of two so called blood brothers, Eddie and Mickey who are bought up in two different lifestyles. Mrs. Johnston is the mother of seven children and is already on the way of expecting twins that were to be parted soon after. This is told to us via the narrator, who states, that the mother â€Å"stood and watched brother parted from brother†. Willy Russell uses various techniques to create sympathy for the Johnston family. We also need to take into account the language barrier between the two brothers because they have been brought up in two different back grounds and have been taught different principles. Eddie seems to behave in a more socially acceptable manner whilst Mickey is louder. The play starts of by describing Mrs. Johnston’s life and her marriage. The author quotes â€Å"that I was six weeks overdue† which makes us the audience feel sorry for her. It also describes the place of marriage which was at the registry office. â€Å"We got married at the registry and had a do†. This suggests to us the audience that the wedding was nothing too fancy, not too expensive and that the marriage was sudden and unexpectant. She got married because she was expecting a baby, in difficult, circumstances to get married in. we soon learn that Mrs. Johnson is trapped in her life. Soon after the wedding she still wanted to enjoy herself as she did before but her husband became very conscious of her appearance and felt embarrassed to be seen with her. This is evident due to the fact that she gained weight and now perceived herself to be â€Å"twice the size of Marillyn Monroe†. Russell also uses a lot of ironic devices in the play. It’s ironic due to the idea that her husband left her â€Å"for a girl, they say who looks a bit like Marillyn Monroe†. The audience feels sympathetic towards her because she has seven children and low self esteem.

Recessions and Depressions Essay -- Economy, The Great Depression

America has experienced several recessions and depressions in the past. Most recently, the housing crisis sparked a recession which has led to rising unemployment. The largest recession so far has been the Great Depression of the 1930s. A stock market crash in 1929 caused loss of savings which led to unemployment, lower wages, and a distrust of the banking system. The affects of it lasted into the 1940s. Franklin Roosevelt was elected president during this period; legislation he passed tried to alleviate the suffering of the public. As a result of the Great Depression, Franklin Roosevelt created the Civilian Conservation Corps to employ jobless young men and improve government land. The decade directly preceding the Great Depression was prosperous and lucrative. Many factors led to this era, often called the roaring twenties. The use of labor-saving machinery affected several industries. Henry Ford’s Model T suddenly was much cheaper, which enabled more families to purchase one. Less than seven million cars were on US highways in 1919. That number leaped to 23 million in 1929. This increase of cars and travel led to the expansion of gas stations, roadside restaurants, and service and repair stations. The use of machinery decreased the amount of labor needed on farms while increasing the yield per acre. Prohibition was still being enforced so the need for moonshine created an economic niche for those entrepreneurs not afraid of the law. Radio sales also increased rapidly. Total radio sales in 1922 were at $60 million while 1929 had radio sales totaling $850 million. This increase of radios also enabled more commercials to reach the ears of consu mers. For the first time, marketing messages were being sent direct... ... always conservation. As the depression slowly lessened and the program drew to a close, critics began to wonder if the Corps was conserving public lands, or over-developing it (â€Å"New Deal for Parks† 8). The looming threat of World War II redirected the efforts of the CCC. While the Corps still worked on government land, it was mainly on military bases to build or refurbish airfields and artillery ranges. When the United States officially joined World War II, funding for the Corps was cut. Even if funding had been continued, the program would’ve shrunk drastically as many of the enlistees joined the Army and were sent overseas to fight the war. The Civilian Conservation Corps is widely viewed as one of the more successful programs of the New Deal. It employed half a million young men while improving thousands of acres of public land (New Deal for Parks 8).

Kinship and the Inuit People

It takes a certain type of person to be able to survive the harsh freezing climate of the Arctic. The Inuit, descendants of the Thule have been surviving along the shores of the Arctic Ocean, Hudson Bay, Davis Strait, and Labrador Sea for over 1,000 years. The kinship relationships among the Inuit people are very important to their way of life and survival. Every family unit consists of the nuclear family. This is the most common type of unit in a foraging society, such as the Inuit. The nuclear family is the mother and/or father and their children. Occasionally, the Inuit nuclear family will include a spouses’ widowed mother or father or a single adult sibling. The village will contain several other households sharing kin members. This is important because they participate in generalized reciprocity. Generalized reciprocity is a form of exchange where there is no expectation for the immediate return of an item or service in exchange for something else. The different households visit each other, share food, and work together to complete everyday tasks. During the seal hunting season, about 15 different households come to work together. This is very important because seals are used for more than just their meat. They use the sealskins for various things such as boot liners, waterproofing clothes, houses, and kayaks, and the blubber for household lighting. However, â€Å"whenever food was abundant, sharing among non-relatives was avoided, since every family was supposedly capable of obtaining the necessary catch. In situations of scarcity, however, caribou meat was more evenly distributed throughout camp† (Laird & Nowak, 2010, p 3. ). This generalized reciprocity helps to ensure the survival of the people in times of need. However, because it is not done all the time, there is little conflict. During times of scarcity, the Inuit people have practiced infanticide. One of the reasons they do this is so the older children or adults do not starve. However, it has been noticed that they prefer female over male infanticide. This is most likely because the boys will grow up to be the hunters. A few women do hunt, but it is considered the men’s responsibility. Women do contribute to the food by gathering grasses, berries, tubers, stems, and seaweed. However, because there is very little vegetation in the Arctic, women are not the main contributors of food. They process and prepare the meats the men bring home. Women are expected to take care of the children and the house. This is one of the closest similarities between our culture and theirs’. In our society, women are still considered the primary caretaker of children and elder family members. Women are expected to come home from work or â€Å"berry gathering† and prepare dinner. Women run the household chores such as cleaning and laundry. Inuit women clean and sew for the children and men, except when the men go away to hunt and have to do it themselves. In our culture, men sometimes help with household chores, such as cooking, although they have the option of ordering in. Our culture also practices generalized reciprocity. Families gather together to share meals and everyday chores. We go to visit other households to enjoy holidays and birthdays. Family members exchange gifts, foods, and just enjoy being together. Some families gather to help one another out like when we moved. My father-in-law helped by lending us his truck. There was nothing expected in return. The one thing we do not share with the Inuit culture is infanticide. Although I understand why they do it, I would not be able to. In our culture, the parents would end up in prison. We also do not place as much importance on the sex of the child. The only benefit of a boy would be the passing on of the family name. However, today women can decide to keep the family name and add on their husbands, instead of giving up theirs for his. Although our cultures have many similarities, they are also very different. Kinship relationships are important in every society, including ours and the Inuit. However, our survival is not dependent on these relationships, whereas the Inuit are. Without the kinship of the Inuit, they would not be able to survive the harsh winters of their environment. It does take a very special type of people to survive the Arctic. The Inuit have proved to be one of them.

The years

The years of 1901-1912 were a time of fast moving evolution for the united States on the stage of world relationships. As Roosevelt entered office, the â€Å"Big Stick† was placed firmly in his hands. He took control of affairs and handled them in the way that he felt should be handled. Nevertheless, when Taft entered office and he did not want to play as large of a role furthermore, big dollar diplomacy evolved out of this desire. Big Dollar diplomacy would have never evolved If It wasn't for the big stick and for his one Incentive alone it shows that Roosevelt polices were far more effective.Roosevelt placed the united States Into situations she had never had to deal with In the past. This won the respect of the nations of the world. The Big Stick at period was so overpowering that It far exceeded the country's capableness. Roosevelt personality did not take Into consideration that at many times In order to form the point of potency he desired he had to dull the rest of the blade. This was unquestionably shown in the structure of the Great white Fleet.Roosevelt had the sire to show the world the naval capabilities of the united States so he formed the great fleet of battleships to take a tour of the world- while incidentally leaving the rest of our nation's welfare completely exposed. On the bright side however, the Big Stick was the influential force of strong nationalistic feelings. It awakened the country and made it feel pleasurable as it left a period of crime and corruption in politics. Most importantly, although it was still years away, it allowed us to start prepping for World War One, politically as well as militarily.When the traditional Taft entered office after Roosevelt, he realized that the he would have to show the nation he was not the same type of leader as Roosevelt was. He was not proficient enough of taking the huge risks Roosevelt had made common practice during his presidency. However, Taft was faced with great tasks. He could not let the newly formed American Empire fall by the curb. He could not let the other countries of the world loose respect for us and gain more land in far off places. So Taft developed a new form of global policy.Big Dollar Diplomacy as it was called was more of a maintenance driven policy than anything else. Instead of expanding the empire with the Big Stick, Taft took benefit of American economic and industrial force. There could have been no better change flanked by the radical policies of Roosevelt and the traditionalist ones of Wilson. The big dollar maintained American strength and influence, but did not expand It. This was shown by Tuft's desire to build a transcontinental railroad in China. Taft kept us on the point with world affairs UT, only at the conservative level that he knew we could handle safely.By utilizing the dollar he hit other nations where It hurts, the pocket. He made others Like those In South America loyal to us and paved our status In the world. Big Stick an d Big Dollar diplomacy were both victorious polices In the respect that they skillfully validated what they were Intended to do. However, Big Dollar was more of a patch. It was adapted as a â€Å"do the least that we can† type of policy. Therefore I believe that the Big Stick was far more victorious. If we did not have the lumber of Dollar.

Volleyball vs Softball

Petter Tomas ENG 101 September 12th, 2011 Volleyball Vs. Softball Home run! Spike! These are some very different words that mean very different things between softball volleyball. Not only are they different but they can be alike in smaller ways also. They both deal with balls, there both sports, they are both played in the same season. Their different in sizes, both uses different equipment, and are both played very differently. When it comes to the equipment used there are no similarities. There are many differences in the equipment used in volleyball then there is in softball.You don’t use bats in volleyball, and you don’t use nets in softball. The balls used in volley ball are much larger compared to a softball. In softball you use a bat to hit the ball out into the field. In volleyball you use your hands to hit the ball over the net to the other side. The teams don’t compare in sizes. In volleyball there are six people on both sides of the net. As in softbal l there can be nine to ten players out on the field. If you play slow pitch there is usually ten, but if its fast pitch theirs usually nine.Of course since they are completely two different sports that would mean that they have completely different rules on how to play. Volleyball and softball are usually both played around the same time of year, spring time. They can both be played outdoors. Volleyball can be played out doors in the sand or inside a gym. It doesn’t really matter as long as you have a net. When it comes to softball you can only play that outside on a softball field. When it comes to both sports, they are both very different. I rather would prefer to play softball rather than volleyball.To me softball is more of a competitive sport, always moving around the field. There’s more areas to play. Such as pitcher, catcher, hitter. But don’t get me wrong I like to play volleyball for fun also. Softball and volleyball are very different in many ways. But similar in some ways also. They are both great sports to play. So if you like to spike it, or hit a home run, they are both fun sports to play. a-raes end end Hdad beging People are always trying to figure out what sport to play. Some of the most popular sports to participate in and to watch, just happen to be the two sports that I have the most expertise in.I played in both volleyball and softball thought out my young life. I have played in organized league's both in high school and for the YMCA as well. I am using these two examples to show you two differences and two similarities that both sports have in common. In providing you this information I hope it may become beneficial in helping a person that is having trouble deciding which sport is best for them. If their final two choices were volleyball and softball that is. First we will talk about the differences.The first difference that I will discuss will be about a piece of equipment that is used in both sports and has to be u sed to participate and play in both sports. The second difference that I want to convey is what effect fiscal contact has on your decision to picks the correct one. The two similarities that I am going to discuss are that they both can be played with little expense to a person or persons and that both of these sports you have flexibility in the times of the year that you can play and participate in both sports and is a factor in the popularity of both sports.The piece of equipment that may be used as a deciding factor in choosing the correct sport for a person and probably the most important piece is the ball. Its true they both are played with a ball. The differences that I want to bring up are the size of the balls and the way they are made. The softball is harder and made of a more durable core made of a solid polyurethane and. The outer leather is stitched and held together with a nylon thread. It has a circumference of ten inches. Where the volleyball is a lot softer leather an d has a circumference of twenty-five inches.The ball that is used in a volleyball game is hit with your fist and the ball used in a softball game is hit with a bat. The second difference that I think could be a factor in your decision is how much body contact that is involved in both sports. Yes, they both are considered a non contact sport with minimal contact, but in both sports you can experience an injury if you are not fit and in shape. and the many different environments that both can be played in. For example, football players often tackle the opposite players to stop them approaching forward. But it is rarely seen in a baseball game.Another major difference is the rule. For instance, it changes defense side and offense side when every three players are out in a baseball game. But it’s totally different from football. You are changed to offense side when you intercept the ball. The last difference is that football players have to carry the ball to touch down but baseba ll players don’t need to do that. In conclusion, though there are some similarities and differences This could be a deciding factor when choosing the correct sport. Some people may think softball as a more of a â€Å"tough man† sport.Or a person that plays volleyball,he/she is has more skills that someone that plays softball. Contrary to what spectators may think, these two sports take effort by all the players. This is one thing that football and basketball have in common. Both of these sports are team sports, because it takes every person on the team to achieve and succeed is either in school participating off scholarship or playing in a league out side school. start the understanding that it takes hard work, team work and working with others to and achieve personal goals later on in life. They are both great sports to. wo concepts that a person can needs to prosper and sussed. I have picked both are very popular from childhood threw adulthood. The concept of working together that working with people is needed in the grand schemes of things to, achieve goals, and to succeed in life. There are so many sports in the world. There are some similarities and differences between these two sports. I would like to discuss the similarities first. needed teamwork to win a game. Teammates should cooperate with each other and follow their strategy made by coaches to go through the game and win eventually.There are no two better sports than softball and volleyball to use as the seed to being teaching these idea. Both are a fun activity and both can be played with a minimal of funding. Volleyball and softball are usually both played around the same time of year, spring time. They can both be played outdoors. Volleyball can be played out doors in the sand or inside a gym. Softball is usually played outside on a softball field. I would prefer to play softball rather than volleyball. To me softball is more of a competitive sport.Your always moving around. Thereà ¢â‚¬â„¢s more areas to play. Such as pitcher, catcher, hitter. But don’t get me wrong I like to play volleyball for fun also. between these two sports, you can play what you want. In high school, the most enjoyable part of one’s Friday nights will somehow include football games and basketball games. Football and basketball are almost always recognized as the most important sports to a school. one was to compare and contrast football to basketball, he/she would find many similarities, as well as differences.

The Kiss Klimt

The Kiss Gustav Klimt The Kiss is a work that was painted by the Austrian artist, Gustav Klimt, between the years 1907 and 1908. Klimt utilizes his personal experiences and life changes as his inspiration for the creation of perhaps his most famous work yet. He links modernity and eroticism at the center of his work, the couple’s embrace. This embrace is a quintessential expression of one of the deepest passions known to mankind, sensual love. Klimt’s color choices, use of depth, line, and balance, are all techniques that contribute to the message he is trying to convey.This couple’s love radiates passion at its strongest, the love between man and woman, and the disconnect from reality they experience as they embrace. In order to understand the meaning behind The Kiss, one must know a little bit about the artist’s history. Klimt was born on July 14, 1862 in Baumgarten near Vienna. He studied architectural painting at the Vienna School of Arts and Crafts. B y 1880, Klimt and his brother collaborated and began working together. As a result, they garnered the attention of many new clients. Eventually, Klimt embarked on his own career path and started his professional painting career.He began by painting interior murals and ceilings in large public areas. In 1888, Klimt was even awarded for the murals he painted in Burg Theater. This particular mural portrayed the Golden Order of Orders from the empire of Franz Josef I of Austria. Klimt’s success and joy was quickly followed by tremendous grief when his brother and father tragically passed away, leaving him financially responsible for his family. As a result of this tragedy, Klimt’s art began to reflect the sadness and difficulty he was experiencing in his personal life.He continued on this path for a while, until he created The Kiss. Some say this painting was his magnum opus, his greatest work. Society immediately fell in love with his work, and he quickly regained his suc cess. In this work, Klimt illustrates two figures, one male and one female. They are entangled in what seems to be a passionate embrace at the center of the work. Their love immediately becomes the focal point. Their gilded clothing beams as it pulls the viewer deeper into the center of the painting, the very essence of work, the kiss itself.It quickly lets the viewer know that this is the main focus of the painting. The entanglement of shapes initially blends the lovers’ bodies into one, exposing only their hands, feet, and faces. However, when more closely examined, the viewer can see that there is a separation. Klimt uses rectangles and squares on the male figure, and more rounded and circular shapes on the female figure. So in spite of the fact that the figures are intertwined, and almost seem as one, the variations of the geometric rectangles and the organic flower pattern illustrates each figure as a separate entity.This juxtaposition between jagged and soft can also be viewed as a metaphorical representation of the contrast between the rough nature of man versus the sensitive nature of woman. Their tight embrace clearly expresses sensuality and intimacy, the powerful connection that only lovers can experience. This power is enhanced by Klimt’s use of color. Just as he juxtaposes contrasting jagged and soft shapes, he creates contrast through the juxtaposition of earth tones and vibrant colors against a golden background. Despite the array of colors and shapes that make up the majority of the painting, the focal point remains distinct.As mentioned previously, their emotion radiates. The couple’s faces are essentially all that is needed to portray Klimt’s message. Their positions create an extra element of interest within the painting. The man’s face is hidden, and only a quarter view is shown. This indicates a euphoric state as he is lost in the bewilderment of love. The women’s face, however, is in full view. He r expression reveals a sense of tranquility and satisfaction. Her eyes are closed as she allows herself to enter into this euphoric state as well.Her cheeks are flushed, hinting a climactic moment in her embrace with her lover. Color and technique is another major aspect of The Kiss. In creating this painting, Klimt gained inspiration from his travels to the Byzantine, the mosaics in Ravenna in particular. This inspiration is reflected in his use of gold and the arrangement of shapes. While the majority of the painting was done using golden hues (he uses actual gold leaf to achieve this affect), Klimt manages to apply all of the colors necessary to achieve intrigue and convey his message clearly.He uses vibrant colors such as; blue, purple, and green in the flowerbed. He strategically uses the gold by integrating it into the robes and vines that swathe over the figures and over the woman’s feet. He continues his theme of contrast and juxtaposition in his use of complimentary colors. The green in the flowerbed contrasts with the red in the woman’s dress, making her dominate and stand out. This contrast is even shown in the skin tones of the figures. The man has an olive complexion and the woman has a peach complexion, making her stand out even more.An additional component is Klimt’s use of depth. He uses a variety of sizes among his shapes to emphasize the curves of the figures’ bodies. The flowerbed beneath the figures indicates Klimt’s use of perspective. He allows the line of grass to blur, giving the illusion of space. The Kiss remains unique, unlike most of Klimt’s other work. Unlike the portrayal of women as femme fatales in his other paintings, Klimt portrays the woman in The Kiss as the protagonist. This is illustrated through the full view of her face, as well as the color of her complexion.Since the male is painted in deeper hues, it gives him a more dominant role. This is also illustrated by the way he stands over the kneeling woman and how he pulls her face over towards him. As one of Klimt’s most famous paintings, The Kiss is arguably a perfect composition of shape, color, line, and scale. Unfortunately, I have not had the privilege of seeing The Kiss in person, yet I still felt the intensity and passion that is illustrated in the painting. I was originally drawn to research this particular work because of its color and beauty.Only once I began to dissect the painting’s individual attributes did I discover that it is so much more than just a beautiful painting. It is a representation of love, the most passionate emotion of all. What originally began as awe and reverence for the artist, became envy towards the lovers. It makes me long to experience passion and love as the couple does in Klimt’ work. His genius is evident in his technique, but more so, in his ability to evoke an emotional response in the viewer.

Sales promotions Essay Example | Topics and Well Written Essays - 250 words

Sales promotions - Essay Example Managers’ tendency to rely on sales promotion has increased over the passage of time because sales promotion triggers the buyer action serving as a short-term tool while advertising shapes the attitude of market toward the brand in the long-run (Kotler, 2003). A very effective way of sales promotion is the use of coupons. In this strategy, customers either cut the coupons from newspapers or receive them on their own so as to be able to buy products at discounts (Rikey, 2012). Rebates are of two kinds; â€Å"an instate rebate, where the discount is taken immediately at the store register, or a mail-in rebate, or MIR, where the customer must fill out documentation, and mail it in order to receive their refund† (Miller, 2014). Cooperative advertising programs and sales training programs are means of effecting the support of retailers. Different sales promotion techniques attract professional buyers in the business market. Continuity programs are of huge significance in the travel industry and also have propagated to the advertisers of business-products (O’Guinn, Allen, and Semenik, 2011, p. 568). Repeat purchase is rewarded by continuity programs and

VoFR, VoIP and ATM Essay Example | Topics and Well Written Essays - 2500 words

VoFR, VoIP and ATM - Essay Example This need of companies has resulted in the development of packet switching technologies. The integrated networks came to be known as 'Voice over Frame Relay' (VoFR), 'Voice over IP' (VoIP) and 'Voice over ATM' (VoATM). As the technology improves, it becomes cheaper. Due to this not only big corporates but small business houses and even schools and colleges will adopt these technologies in the near future. In 'Frame Relay' and IP the data is represented in the form of variable sized packets or frames. In ATM data is chopped into small cells which results in increased switching rate of data through the network. Unlike circuit switching where different time intervals are allocated to different links, the packet switching dynamically allots bandwidth to various links based on their transmission activity. ATM has been designed to reduce delays whereas the other two, FR and IP, have the disadvantage of having delays over circuit switching technologies. However the use of access devices such as routers that use sophisticated schemes enables to overcome this limitation. These schemes include 'Prioritization', 'Fragmentation', 'Silence Suppression' and 'Voice Compression'. The network developers of both service providers and en... Similarly for enterprise network developers the main attraction towards these technologies is the cost savings associated with toll bypass and tandem switching. Besides the cost of development, the maintenance cost is also les. Also, more efficient network control and management is achieved. 'Finally, packet based voice systems offer access to newly enhanced services such as unified messaging and application control. These, in turn, promise to increase the productivity of users and differentiate services' (cisco.com, 2005). The voice-data integration technologies have improved rapidly in recent years due to the eagerness shown by both developers and customers. The demand has increased as the customers are much more interested in investing in these technologies to enjoy integrated voice applications. The network developers have been fortunate enough in this case as there has been advancement in the areas such standards, technology and network performance. Overview of the technologies A general background of these technologies and the basic principles and features are given one by one in this section below:- Voice over Frame Relay (VoFR) Definition VoFR uses a router to carry voice traffic like telephone calls and faxes over a frame relay network. Deployment The most used packet voice technology in networks is VoFR generally used in corporates. Prioritization Frame relays use access devices which put 'Tags' on different applications setting priority to all of them depending on the sensitivity they show towards delay. The higher priority voice packets are allowed to move first and till that time the others are kept waiting. Fragmentation The data packets in this case are divided into small fragments which results

Structure matters Lab Report Example | Topics and Well Written Essays - 750 words

Structure matters - Lab Report Example It involved manual pulling of the paper strips to find out the amount of force needed to tear the paper. Some paper strips were soaked with water and the same tensile strength test conducted. It was noted that the dry paper strips require far much force to tear apart than those soaked in water. Among the dry paper strips, the strips with shorter width required much force unlike those with longer widths. The demand placed on pulp industry makes paper and paper board testing an important step in the in the production process of paper before release for use in the wide range of applications. The tensile strength and elongation of the produced paper must meet customer requirement especially those used in printing. The tensile breaking strength of board and paper is usually achieved by measuring the stretch and breaking load of paper strips. The provided sheet of paper was measured and five of 3/8† by 3† strips were made through the use of scissors both from the top left comer of the sheet and the bottom right corner. The strips made from the top corner were kept separate from those made from the bottom right corner. The amount of force required to pull the strips apart were rated form a scale of one to ten with one assigned to the strips that required the least amount of force while ten assigned to strips that required the maximum force. From the firs experiment it was evidenced that pulling the strips cut from the bottom left corner of the sheet required a lot of force to be exerted in order to tear the strip a part. The force needed to get the strips torn was rated 8 out of ten. On the other hand, the strips made from the top of the paper required much less force as compared to the other strips. The force required to get the strips torn was rated 5 out of ten. The strips made from the bottom right corner of the paper had a shorter width of 3/8† with a longer length of 3†.

Windows and Macintosh Operating Systems Assignment

Windows and Macintosh Operating Systems - Assignment Example It is a set of manual and automatic procedures that enable a group of people to share a computer installation efficiently (Hansen 1). This program serve as the primary platform where functional software runs. We have heard about DOS and Windows and perhaps are over-familiar with these things. Along these platform categories there belong different types of individual real names for operating systems. Microsoft, Apple, Linux, and other names are similarly popular. Their functions maybe the same but their suitability may differ depending on the preference and convenience of the user. There are several leading names on office network operating systems. Among these names, there are two, which are most commonly used and adopted by different offices and organizations worldwide. The competing leaders of the commercially available operating systems are Microsoft Windows and Macintosh Operating Systems. Considering the latest versions of these products, let us therefore evaluate the performances of Windows Vista from Microsoft and Mc OS X from Macintosh based on the office network requirements. In addition, file handling and other office functionality of the systems must also be evaluated. Finally, let us look at the picture of other user's preferences based on information of what systems other industries are using. Findings File handling and office works capabilities The office primary activities include document creation, filing and browsing. Apple Incorporated through their website with the title "Mac OS X Leopard" and Microsoft's Windows website titled "Windows Vista" both show that their operating systems supports these office functionality with different methods and styles. However, minor cases differ in file handling such as OS X does not allow "cut" in the Finder to move files just as Vista can do. They both support word processing, spreadsheets, presentations, and database programs from other third party sources. Mac has its own Finder similar to Windows Search for easy document files and information searching within the computer, the networks, or the web. The search capability is supported with preview capability to allow seeing the document before opening a means to fast track document search. Windows Vista has file-encrypting capability, which protect file from unauthorized access for computers that are shared by different office workers, and in the networks. Mac OS also supports encrypting within the network. Networking capabilities Networking, whether within office, with other networks, or through the Internet is a major requirement of the current office systems. Software that doesn't support this requirement cannot stand with intense market competitions. Obviously, the Windows and Mac operating systems both should have these capabilities. The question is who has better functionality against the other Browsing the features from the respective official websites of the product we have learned that they have their own unique advantage. Mac OS X supports a

Income Statement - Ford Motor Company Assignment

Income Statement - Ford Motor Company - Assignment Example Income statement is different from the balance sheet because the latter represents a single instance of time (for example, a week). Income statements are for a longer time period that is a year or quarter of a year (Pandit and Phillips, 2004). The term revenue is the amount of money received after selling a product or providing a service. Revenues are mentioned in the start of an income statement. They also represent the total sale made by a company in a time. The revenue generated once calculates, helps in determining the profits made by a company. This covers all the expenses in maintaining a business. The cost for the operational unit of the business is also added in this. Operating expenses include the money spent on market research, development of products, marketing and promotion of goods and services and intellectual property rights (patents, trademarks etc.). Some items that are not accurately measured may not be reported (Garrison et al. 2003). After having calculated the total revenue and expenses incurred, it becomes easy to calculate profit. Profit is revenue minus total expenses. They are referred to as the bottom line of an income statement because unlike revenues that are reported at the top of the income statement, profits are reported at bottom (Ford Motor Company Annual Report, 2012). An analysis of Ford Motors Company’s income statement from year 2012 shows the following facts. The total revenue was $133,559,000. The cost of revenue was $116,107,000. The gross profit was $17,452,000. Amongst the operating expenses, the amount spent on research and development is Zero$. The net income is $5,665,000. The net income to include extra expenses is 5,665.0 $. The net income excluding extra expenses is 5,665.0 $. This shows that throughout these years (2011-2014) the company has shown impressive growth. The company has been successful in reducing the percentage of sales for income tax